So now that we're familiar with internet ad words and how they're utilized, how do you feel that your information is being used by companies to sell you products? Do you mind that you feed companies the information in order for them to track you down? Do you not mind that your information is being used? Do you mind the Facebook ads and the Google ads popping up on the right side of the page?
All comments and participation has been much appreciated throughout this project!
Google Explains Their Privacy
Looking around the internet for some video this week, I found that Google uploaded a series on YouTube about their privacy practice. In the first video they talk about why they remember what you search far, your computer's IP address, cookies, and what they collect (what you search for, your search query, your IP address, and cookies).
What do you think about this self-reflexive promotional video? Do you think that Facebook should have done the same thing and explain what their privacy policies are in video?
With the recent controversy about Facebook being able to retain people's information and being able to have control over people's information and rights to people's information, does this scare you at all in terms of your privacy being violated?
Here's the link to the Google Video...What do you think?
What do you think about this self-reflexive promotional video? Do you think that Facebook should have done the same thing and explain what their privacy policies are in video?
With the recent controversy about Facebook being able to retain people's information and being able to have control over people's information and rights to people's information, does this scare you at all in terms of your privacy being violated?
Here's the link to the Google Video...What do you think?
What If It Doesn't Sound Like You?
So because behavioral advertising is utilized so frequently on Facebook and in Gmail accounts, are you ever disappointed if you get an ad that doesn't seem to align with your paticular interests and activites that you outlined on Facebook, or that you wrote about in an email you sent through Gmail? Sometimes, when I have an ad pop up on Facebook, if there's one that seems random, I'll get upset. I mean if they're going to do the behavioral advertising thing, they might as well do it the full way and give me ads that I will at least find interesting? What do you think of this idea, and do you agree or disagree?
The Week in Review
After examining the pattern of last week's Facebook Behavioral advertising, I'm interested to see what you think about the way that Facebook utilizes personal information in order to place ads. The questions I have for this week are as follows: do you notice these ads when you are on Facebook? And in examining either the pattern I have shown below with ads targeted towards likes and dislikes or perhaps your own experience with this type of thing when you utilize Facebook, does it bother you that Facebook does this kind of thing? Do you feel your privacy is being violated with this method of targeted and behavioral advertising?

Saturday, April 11, 2009
Jam Hip Hop - This ad was interesting to me because it was the first ad that I saw regarding my wide variety of music tastes.
LDS Dating - also not in my interests, but the word "love" is
Supersocial Online Dating - As a lunchtime service for escorts, etc. I am interested to know why this popped up on my site. Though I do talk a lot about love and relationships in my interests, I think it's funny that I would get a singles notice.
Friday, April 10, 2009Love the Giants? - Again, the Giants are a part of my Facebook profile, so this is clearly evidence of a behavioral marketing technique
A Passion for Dance... - Dance is also a running theme on my Facebook page, so it is expected that I would receive this kinds of advertisements
Goodies Ice Cream - Not quite sure why this one popped up, as I don't mention ice cream in my Facebook interests, but it seems like the kind of place that I would go.

Thursday, April 9, 2009
Sullivan Tire - This is an ad directed towards Red Sox fans, which I have mentioned in my Facebook Profile
Get Your Own Website - I haven't put anything specific into my Facebook profile that would give the impression that I was interested in having a Facebook page
Dance Competition in San Diego - Dancing is throughout my profile as an interest of mine, so it would be expected that I get a lot of dance advertisements

Wednesday, April 8, 2009
Fast Snap - "Find Red Sox Tickets Fast" the ad says! Since I have Rd Sox in my profile, I'm going to count it
Fine Art Prints on Etsy - Interestingly enough, I don't mention art specifically in my Facebook Prints, but I do mention some of my favorite artists like Henri de Toulouse-Lautrec, and George Seurat
Talented Chef - One of my interests on FaceBook is "cooking". Possibly, a direct correlation...

Tuesday, April 7, 2009
"Beauty Essentials" - Cosmetics, beauty and makeup all run throughout my profile on Facebook, so this is an obvious ad...Something that I would expect to see on my profile
Another "Love the Red Sox" - Obviously, the Red Sox are listed on my profile...This is the second time I am seeing this ad
Robbie Rivera at Therapy - Not quite sure why this ad popped up in my ads. I haven't mentioned anything about Therapy, Robbie Rivera, or Providence (that's where he's performing)...

Sunday, April 5, 2009
What ads did I see today?
Check the ads at the left hand side...
Mojitos Latin Lounge - the blurb underneath reads "Do You Love to Dance?" "Dancing" is under my FaceBook interests, but only the word "Latin" appears in my Facebook profile under my favorite music
Love Designer Clothes? - Though the words "designer" and "clothes" do not appear in my profile, "love" does
Love the Red Sox? - Clearly the "Red Sox" are listed in my interests.
This was a three out of three hit, as a keyword from my interests has pertinant information that would make me a respectable demographic for these products.
My Facebook "Personal Information"
On Facebook, I have all of the following listed under the "Personal Information" section:
Interests:
Friends, Family, Learning, Late night jazz clubs, looseleaf paper notes, walks on the beach, walks in the rain, walks down Newbury Street, walks anywhere, running, jogging, working out, Broadway, text messages, Top-40 radio, a cappella, high heels, anything pink, roses, dancing, shopping, laughing, doing my best to be funny, writing, writing poems, starting blogs that I forget to write in, watching baseball and football games, Video Games, silver, jewelery, ballroom dancing, club dancing, any kind of dancing, polka-dot dress, purple, sushi, buffalo wings, Mets games, Boston Red Sex, Patriots, Giants, history, exploring Boston, adventures, Pad thai, cooking, art, Henri de Toulouse-Lautrec, George Seurat, Bernadette Peters, makeup, cosmetics, beauty, iconic photographs, sunshine, the beach, badminton, love
Favorite Music: Black Eyed Peas, Sergio Mendes, Top-40, R&B, Classical, Smooth Jazz, Jazz, Hop-Hop, Techno, Trance, Dance, Reggaeton, Reggae, Latin, Ballroom, Mash-Ups and Remixes, Showtunes, a cappella, alternative, indie, blues, folk, electronic
Favorite TV Shows: The King of Queens, Two and a Half Men, Frasier, Arrested Development, Kid Nation, The Office, Survivor, DeGrassi The Next Generation, Law & Order: SVU, Nickelodeon cartoons
Favorite Movies: Crash, Rat Race, Harry Potter series, Batman: The Dark Knight, Napoleon Dynamite, Wedding Crashes, Superbad, High School Music, Forgetting Sarah Marshall
Favorite Books: The Curious Incident of the Dog in the Nighttime, They Cage the animals at night, night, the secret life of bees, harry potter series, of mice and men, shakespeare in general, phantom of the opera
Interests:
Friends, Family, Learning, Late night jazz clubs, looseleaf paper notes, walks on the beach, walks in the rain, walks down Newbury Street, walks anywhere, running, jogging, working out, Broadway, text messages, Top-40 radio, a cappella, high heels, anything pink, roses, dancing, shopping, laughing, doing my best to be funny, writing, writing poems, starting blogs that I forget to write in, watching baseball and football games, Video Games, silver, jewelery, ballroom dancing, club dancing, any kind of dancing, polka-dot dress, purple, sushi, buffalo wings, Mets games, Boston Red Sex, Patriots, Giants, history, exploring Boston, adventures, Pad thai, cooking, art, Henri de Toulouse-Lautrec, George Seurat, Bernadette Peters, makeup, cosmetics, beauty, iconic photographs, sunshine, the beach, badminton, love
Favorite Music: Black Eyed Peas, Sergio Mendes, Top-40, R&B, Classical, Smooth Jazz, Jazz, Hop-Hop, Techno, Trance, Dance, Reggaeton, Reggae, Latin, Ballroom, Mash-Ups and Remixes, Showtunes, a cappella, alternative, indie, blues, folk, electronic
Favorite TV Shows: The King of Queens, Two and a Half Men, Frasier, Arrested Development, Kid Nation, The Office, Survivor, DeGrassi The Next Generation, Law & Order: SVU, Nickelodeon cartoons
Favorite Movies: Crash, Rat Race, Harry Potter series, Batman: The Dark Knight, Napoleon Dynamite, Wedding Crashes, Superbad, High School Music, Forgetting Sarah Marshall
Favorite Books: The Curious Incident of the Dog in the Nighttime, They Cage the animals at night, night, the secret life of bees, harry potter series, of mice and men, shakespeare in general, phantom of the opera
My Turn: Facebook and Gmail Targeted Ads
Thanks for all your posts last week! All of the information you provided was awesome and extremely helpful. Now it's my turn to take on an experiment and share with you results of my own. For 1 week, I'm going to take notice of the ads that are posted to the right of my Facebook profile and compare them side by side by the items I have under my interests in my "about me" section. By doing this experiment, I want to see how closely Facebook really looks at someone's profile in order to show them the right target ad. For instance, if I only put the word "dance" under my interests, and 3 ads about dancing come up, then I know Facebook is right on target with their behavioral advertising. But if I post only dancing, and only 1 dancing ad comes up, and two other ones come up that have little to do with dancing, then I'll know that Facebook advertising is less targeted than I thought.
In addition, I will do the same thing in my Gmail: I will send an email to myself with only word in it. When the email is opened, I want to see what types of advertisements pop up on the right hand side in GoogleAd Words. If they are all about one central target, then obviously the marketing is targeted, but if it's on a variety of topics, then I know it's not as targeted as previously conceived.
I will be posting this information everyday in order to you to get a closer look at what types of things are happening.
In addition, I will do the same thing in my Gmail: I will send an email to myself with only word in it. When the email is opened, I want to see what types of advertisements pop up on the right hand side in GoogleAd Words. If they are all about one central target, then obviously the marketing is targeted, but if it's on a variety of topics, then I know it's not as targeted as previously conceived.
I will be posting this information everyday in order to you to get a closer look at what types of things are happening.
What are YOU seeing?
Based on last week's results, we've established that:
1. Privacy is basically something that protects us and our property and persons from attack
2. Privacy means a lot of different things to a lot of different people
3. We should be entitled to it in our everyday lives according to almost everyone because it's in the Constitution and because it's just part of something that we are guaranteed as citizens.
With this in mind, I have decided that my topic will be researching how privacy issues coincide with the use of behavioral ad targeting and marketing, specifically in Google AdWords and Facebook ads.
In order to do this, I'm going to ask for your help in order to see how Google AdWords and Facebook ads work in terms of targeting people. Everytime you log onto your Facebook this week, please post the ads that you see towards the right hand side of the page, and what words you have in your wall postings or personal information that may have made you a target for these ads. In addition, if you have a Gmail account, along the same lines, please post the ads that you see, and any target words in the emial that may have made you a potential target for that specific advertisement.
The purpose of this is to see exactly how targeted ads are over a variety of people.
1. Privacy is basically something that protects us and our property and persons from attack
2. Privacy means a lot of different things to a lot of different people
3. We should be entitled to it in our everyday lives according to almost everyone because it's in the Constitution and because it's just part of something that we are guaranteed as citizens.
With this in mind, I have decided that my topic will be researching how privacy issues coincide with the use of behavioral ad targeting and marketing, specifically in Google AdWords and Facebook ads.
In order to do this, I'm going to ask for your help in order to see how Google AdWords and Facebook ads work in terms of targeting people. Everytime you log onto your Facebook this week, please post the ads that you see towards the right hand side of the page, and what words you have in your wall postings or personal information that may have made you a target for these ads. In addition, if you have a Gmail account, along the same lines, please post the ads that you see, and any target words in the emial that may have made you a potential target for that specific advertisement.
The purpose of this is to see exactly how targeted ads are over a variety of people.
Is Your Life Really Private?
In today's day and age, privacy seems to be on everyone's mind, but what is privacy exactly? In order to kick off this blog I want to ask three questions:
1. What exactly is privacy?
2. What does it mean?
3. Should we be guaranteed privacy in our daily lives?
1. What exactly is privacy?
2. What does it mean?
3. Should we be guaranteed privacy in our daily lives?
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